MAInnovation and Marketing
| Study location | Italy, Venice |
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| Type | Master's degree, full-time |
| Nominal duration | 2 years (120 ECTS) |
| Study language | English |
| Awards | MA |
| Course code | EM17/GGG/2023 |
| Tuition fee | €2,300 per year |
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| Application fee | €30 one-time This non-refundable fee allows you to apply for admission to a maximum of two programmes of study. |
| Entry qualification | Minimum 3-year bachelor's degree (or higher) A minimum three-year undergraduate degree is required. Find out more about how the preliminary evaluation of your application takes place PLEASE NOTE: Admission to this master’s degree programme is subject to the satisfaction of specific minimum curricular requirements and the possession of a minimum CGPA (Cumulative Grade Point Average) of 70%. To determine how your past academic performance compares to this minimum percentage, it will be numerically quantified based on the official numerical grading scale used by your home institution, if you provide it. In order for you to be an eligible candidate, the academic content of your previous university studies must be coherent with and relevant to the coursework of this master’s degree programme. Generally, candidates who possess (or will possess) a university qualification in one of the following fields satisfy the academic prerequisites for admission: More specifically, all candidates must have obtained at least 60 out of 180 ECTS (European Credit Transfer System credits) or the equivalent (i.e., no less than 1/3 of your entire coursework) in the following fields:
IMPORTANT: If you possess an entrance qualification in one of the following fields and you have not carried out the additional university studies beyond this degree that would satisfy the above curricular requirements, your application will be automatically rejected:
In order to determine if you satisfy these curricular requirements, this programme’s Teaching Committee will evaluate your undergraduate transcript of records. The Teaching Committee will also examine your CV in order to establish your possession of adequate personal preparation. BEFORE SUBMITTING YOUR APPLICATION FOR THIS MASTER’S DEGREE PROGRAMME, be sure to assess whether your academic background and experience are likely to satisfy the programme’s minimum curricular requirements! Learn more about this programme’s minimum curricular requirements on the university website (Enrol > Admission) The entry qualification documents are accepted in the following languages: English / Italian. If your documents are not in English or Italian, please upload the original documentation or a verified copy of it AS WELL AS a professional translation in English or Italian. You can obtain professional translations either in your country or in Italy, and they can be issued by professional translators, a local court of law or court interpreters. |
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| Language requirements | English A minimum B2-level knowledge of English is mandatory for enrolment. Please note: Ca’ Foscari University does not conduct any test to assess your knowledge of English as part of the application procedure. |
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| Other requirements | A motivation letter must be added to your application. This is a limited-admission programme that requires you to take an entry test.
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| More information |
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Overview
NEWS! A webinar showcasing this programme and involving a professor and a current student took place as part of Ca’ Foscari’s 2023 INTERNATIONAL OPEN DAYS.
PROGRAMME OVERVIEW
This degree programme trains you to become a professional with high-level skills in the management of the relationship between companies and the market, equipping you with to handle the competitive challenges posed by innovation.
Marketing managers must be able to anticipate and quickly grasp the weak signals of market changes in order to be able to respond proactively to new needs, a skill that is essential to success in today’s highly turbulent economic environment, especially in terms of the fast reaction times required by new technologies. As a result, this degree programme supplements basic skills related to marketing management with a nuanced understanding of the innovation process and how to plan its release on the market.
The study plan ensures that you acquire the analytical, IT, brand (company or product) management, communication and marketing skills – as well as the soft skills and leadership capabilities – that are needed to help companies cope with the changes of an increasingly interconnected, international and competitive market.
Explore this programme’s study plan (Study > Study plan > Enrolled in the 2023/2024 academic year)
DOUBLE DEGREES AVAILABLE
Students enrolled in this programme have the opportunity to obtain an international double degree with multiple universities. Learn more about this opportunity on the university website at the section Presentation > Summary
Programme structure
This programme includes the following components:
- course work
- curricular internship
- final thesis
You can apply to carry out one of the double degrees outlined above, which would involve spending one of the two years of study at a partner university. Alternatively, you can request to spend one or two semesters abroad through Ca’ Foscari’s exchange programmes.
Your curricular internship can be carried out either in Italy or abroad.
Career opportunities
As a graduate of the Innovation and Marketing programme, you will be prepared to work in medium- to large-sized manufacturing companies, multinational organisations, and service and consultancy companies, taking on tasks related to communication, marketing and social media marketing, the development of innovative projects, and the organisation and management of events.
Thanks to the skills you acquire during your studies, you will be able to pursue a wide range of careers, including:
- Social media manager
- International marketing manager
- Brand manager
- Marketing specialist and business developer in consulting companies
- Advertising specialist and strategic planner in communication agencies
- Marketing consultant, freelancer
NB: The deadline to apply for admission in 2024/25 as a non-EU citizen residing outside Italy has already passed. The platform will begin accepting applications from these applicants for the 2025/26 academic year in December.
NB: The deadline to apply for admission in 2024/25 as a non-EU citizen residing outside Italy has already passed. The platform will begin accepting applications from these applicants for the 2025/26 academic year in December.