MAInnovation and Marketing
| Study location | Italy, Venice |
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| Type | Master's degree, full-time |
| Nominal duration | 2 years (120 ECTS) |
| Study language | English |
| Awards | MA |
| Course code | EM17/GGG/2023 |
| Tuition fee | €2,300 per year |
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| Application fee | €30 one-time This non-refundable fee allows you to apply for admission to a maximum of two programmes of study. |
| Entry qualification | Minimum 3-year bachelor's degree (or higher) A minimum three-year undergraduate degree is required. Admission to this programme requires you to:
PLEASE NOTE: The minimum requirements described here below were approved for the evaluation of candidates applying for admission in 2024/2025. The requirements for admission in 2025/2026 will be updated here as soon as they are available. MINIMUM REQUIRED CGPA MINIMUM CURRICULAR REQUIREMENTS Generally, candidates who possess (or will possess) a university qualification in one of the following fields satisfy the academic prerequisites for admission:
More specifically, all candidates must have obtained at least 60 out of 180 ECTS (European Credit Transfer System credits) or the equivalent (i.e., no less than 1/3 of your entire coursework) in the following fields:
IMPORTANT: If you possess an entrance qualification in one of the following fields and you have not carried out the additional university studies beyond this degree that would satisfy the above curricular requirements, your application will be AUTOMATICALLY REJECTED:
In order to determine if you satisfy the entry requirements, the programme’s Teaching Committee will evaluate your undergraduate transcript of records and examine your CV. READ MORE ABOUT THE PRELIMINARY EVALUATION OF YOUR APPLICATION READ MORE ABOUT THE MINIMUM CURRICULAR REQUIREMENTS (to be updated soon for 2025/2026) The entry qualification documents are accepted in the following languages: English / Italian. If your documents are not in English or Italian, please upload the original documentation or a verified copy of it AS WELL AS a professional translation in English or Italian. You can obtain professional translations either in your country or in Italy, and they can be issued by professional translators, a local court of law or court interpreters. |
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| Language requirements | English A minimum B2-level knowledge of English is mandatory for enrolment. LANGUAGE CERTIFICATIONS WE RECOGNIZE You can apply to this programme even if you have yet to obtain a language certification, but you will need to provide one in order to complete your enrolment. Please note: Ca’ Foscari University does not conduct any test to assess your knowledge of English as part of the application procedure. |
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| Other requirements | A motivation letter must be added to your application. This is a limited-admission programme that requires you to take an online written entry test.
Prepare yourself to take the test by using the TEST SIMULATOR. |
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| More information |
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Overview
PROGRAMME OVERVIEW
This degree programme trains you to become a professional with high-level skills in the management of the relationship between companies and the market, equipping you with to handle the competitive challenges posed by innovation.
Marketing managers must be able to anticipate and quickly grasp the weak signals of market changes in order to be able to respond proactively to new needs, a skill that is essential to success in today’s highly turbulent economic environment, especially in terms of the fast reaction times required by new technologies. As a result, this degree programme supplements basic skills related to marketing management with a nuanced understanding of the innovation process and how to plan its release on the market.
The study plan ensures that you acquire the analytical, IT, brand (company or product) management, communication and marketing skills – as well as the soft skills and leadership capabilities – that are needed to help companies cope with the changes of an increasingly interconnected, international and competitive market.
EXPLORE THIS PROGRAMME’S STUDY PLAN
DOUBLE DEGREE OPPORTUNITIES
This programme offers you the chance to obtain an international double degree with one of a number of university partners in the US, France and the UK. If you are selected to earn the double degree, you spend one of your two years of study at the partner unviersity you have chosen.
EXPLORE DOUBLE DEGREE OPPORTUNITIES
Programme structure
This programme includes the following components:
- course work
- curricular internship, which can be carried out in Italy or abroad
- final thesis
It is possible apply to carry out one of the double degrees mentioned above, which would involve spending one of the two years of study at a partner university. Alternatively, you can apply to complete one or two semesters abroad through Ca’ Foscari’s exchange programmes.
EXPLORE OUR EXCHANGE PROGRAMMES
Career opportunities
As a graduate of the Innovation and Marketing programme, you will be prepared to work in medium- to large-sized manufacturing companies, multinational organisations, and service and consultancy companies, taking on tasks related to communication, marketing and social media marketing, the development of innovative projects, and the organisation and management of events.
Thanks to the skills you acquire during your studies, you will be able to pursue a wide range of careers, including:
- Social media manager
- International marketing manager
- Brand manager
- Marketing specialist and business developer in consulting companies
- Advertising specialist and strategic planner in communication agencies
- Marketing consultant, freelancer
Central European Time
This is the first admission round for the 2025/26 academic year. To see the others in which you are eligible to apply, insert your citizenship on this platform’s homepage and then consult the relevant news item that appears in the homepage’s news section.
Central European Time
This is the first admission round for the 2025/26 academic year. To see the others in which you are eligible to apply, insert your citizenship on this platform’s homepage and then consult the relevant news item that appears in the homepage’s news section.