Tuition fee €2,300 per year

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Application fee €30 one-time

This non-refundable fee allows you to apply for admission to a maximum of two programmes of study.

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unive.it/degree/em17 

Overview

PROGRAMME OVERVIEW

This degree programme trains you to become a professional with high-level skills in the management of the relationship between companies and the market, equipping you with to handle the competitive challenges posed by innovation.

Marketing managers must be able to anticipate and quickly grasp the weak signals of market changes in order to be able to respond proactively to new needs, a skill that is essential to success in today’s highly turbulent economic environment, especially in terms of the fast reaction times required by new technologies. As a result, this degree programme supplements basic skills related to marketing management with a nuanced understanding of the innovation process and how to plan its release on the market.

The study plan ensures that you acquire the analytical, IT, brand (company or product) management, communication and marketing skills – as well as the soft skills and leadership capabilities – that are needed to help companies cope with the changes of an increasingly interconnected, international and competitive market.

EXPLORE THIS PROGRAMME’S STUDY PLAN


DOUBLE DEGREE OPPORTUNITIES
This programme offers you the chance to obtain an international double degree with one of a number of university partners in the US, France and the UK. If you are selected to earn the double degree, you spend one of your two years of study at the partner unviersity you have chosen.

EXPLORE DOUBLE DEGREE OPPORTUNITIES

Programme structure

This programme includes the following components:

  • course work
  • curricular internship, which can be carried out in Italy or abroad
  • final thesis

It is possible apply to carry out one of the double degrees mentioned above, which would involve spending one of the two years of study at a partner university. Alternatively, you can apply to complete one or two semesters abroad through Ca’ Foscari’s exchange programmes.

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Career opportunities

As a graduate of the Innovation and Marketing programme, you will be prepared to work in medium- to large-sized manufacturing companies, multinational organisations, and service and consultancy companies, taking on tasks related to communication, marketing and social media marketing, the development of innovative projects, and the organisation and management of events.
Thanks to the skills you acquire during your studies, you will be able to pursue a wide range of careers, including:

  • Social media manager
  • International marketing manager
  • Brand manager
  • Marketing specialist and business developer in consulting companies
  • Advertising specialist and strategic planner in communication agencies
  • Marketing consultant, freelancer

Not available for applying at the moment
Not available for applying at the moment