MAMarketing management
| Study location | Italy, Venice |
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| Type | Master's degree, full-time |
| Nominal duration | 2 years (120 ECTS) |
| Study language | Italian |
| Awards | MA |
| Course code | EMR7/GGG/2025 |
| Tuition fee | €2,300 per year |
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| Application fee | €30 one-time This non-refundable fee allows you to apply for admission to a maximum of two programmes of study. |
| Entry qualification | Minimum 3-year bachelor's degree (or higher) A minimum three-year undergraduate degree is required. READ MORE ABOUT THE PRELIMINARY EVALUATION OF YOUR APPLICATION Admission to this master’s degree programme is subject to your possession of specific minimum curricular requirements. A Teaching Committee will evaluate your undergraduate transcript of records to determine if you possess the necessary background knowledge to be admitted. READ MORE ABOUT THE MINIMUM CURRICULAR REQUIREMENTS The entry qualification documents are accepted in the following languages: English / Italian. If your documents are not in English or Italian, please upload the original documentation or a verified copy of it AS WELL AS a professional translation in English or Italian. You can obtain professional translations either in your country or in Italy, and they can be issued by professional translators, a local court of law or court interpreters. |
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| Language requirements | English Italian ITALIAN You can apply to this programme even if you have yet to obtain a language certification, but in order to complete your enrolment you will need to provide one or take a preliminary Italian language test organised either on Skype or on campus before the academic year begins. You are exempted from needing to provide evidence of your proficiency in Italian if: Chinese Marco Polo students can provide language certification indicating either a B1- or a B2-level knowledge of Italian. Chinese Marco Polo students enrolling with a certified B1-level knowledge of Italian must achieve a certified B2-level knowledge of the language by the end of the first year of their studies. ENGLISH Please note: Ca’ Foscari University does not conduct any test to assess your knowledge of English as part of the application procedure. |
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| Other requirements | A motivation letter must be added to your application. Please prepare a dedicated letter of motivation to be considered by the Teaching Committee of the master’s degree in Marketing e comunicazione. Well-received letters are always prepared specifically with this programme in mind. This is a limited-admission programme that requires you to take an entry test.
Please make sure the page is updated with the call for application relevant for the academic year in which you plan to begin your studies! |
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| More information |
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Overview
Do you want to become a manager in the marketing and communication field? If so, this programme helps you acquire the communication skills you need and provides opportunities for professional development through targeted workshops and internships at marketing and communications firms. In fact, this programme complements traditional classroom lectures with a particularly long internship period in order to emphasise the importance of practical professional develoment and hands-on learning. Once enrolled, you can also apply for a double degree with the École Supérieure de Commerce de Paris-Europe (if you have completed the bachelor’s degree in Economics and Business at Ca’ Foscari).
EXPLORE THIS PROGRAMME’S STUDY PLAN
Double Degree available
Students enrolled in this programme have the opportunity to obtain an international double degree with the ESCP Europe in France. Learn more about this opportunity on the university website.
Programme structure
This programme includes the following components:
- course work
- curricular internship
- final thesis
You can apply to carry out the double degree outlined above, which would involve spending one of the two years of study at a partner university. Alternatively, you can request to spend one or two semesters abroad through Ca’ Foscari’s exchange programmes.
Your curricular internship can be carried out either in Italy or abroad.
Career opportunities
Graduates can find employment as product managers, brand managers, category managers, sales and marketing managers of companies specialising in goods and services, account managers in advertising, market research and marketing and communications consultants.
Additional career opportunities include:
• International commercialisation of goods and services
• Information technology specialist
• Communication consultant
• Market analyst
• Image and public relations consultant